Captivate And Connect With Your Course Audience

Captivate raving fans so you can create eager customers

Create must-have lead magnets, sign-me-up landing pages, plus captivating welcome and nurture emails to build your audience without the frustration of figuring it all out by yourself.

You'll have to trust me on this, but if pineapples could celebrate, right now they'd be partying hard! Yeah, it's that good!

Does this sound like you?

You know you need a lead magnet that will attract your ideal audience and help you grow your list, but you're stuck on which kind, what to call it and how to put it all together.

You aren't sure how to write a landing page that will get people to actually click on your page so you can finally get your lead magnet into your ideal customer's hands.

Once people are listening, you wonder what in the heck you're supposed to say to the people who got on your list and are waiting to hear from you.

Writing isn't your favorite pastime and the thought of writing emails to your list makes you feel uncertain or nervous, so you've been putting the whole thing off.

I'm Susan, and as a copywriter for course creators, and I get it. I've heard every excuse under the sun. (And if truth be told, I've said a few of them myself!)

You know what? Every single one of those excuses are legitimate, but when the excuses get in the way of providing the services or launching the course you know can really change the lives of the people you want to serve, it's time to find a solution.

I get that there are a lot of steps, funnels are confusing, there's lots of conflicting information, there's too much copy to write when you don't know how...

That's why I've made it my laser-focused mission to help online entrepreneurs, coaches, and course creators skyrocket their conversions with launch copy that turns cold leads into on-fire fans ready to buy, without confusion, indecision, and frustration.

The only way forward is to start taking baby steps, and those steps can start today!

If you're a course creator who has a lead magnet but you aren't getting the results you want, I'm willing to bet you've done one or more of these things...

You created a lead magnet without a strategy or plan.
You're filling your list with the wrong-fit people.
Your welcome sequence was non-existent or non-consequential.
You created a list but they've been ignored so long they no longer know who you are.
You're trying to sell to a cold audience instead of nurturing them.

It's not your fault. 

You've probably been led to believe that all you have to do is create a lead magnet, people sign up and then buy your course.

While in theory, that's the scenario. There's more to it than that.

You need an irresistible lead magnet that attracts the perfect people for your course (AKA the ones who will buy it).

You need a welcome sequence that captivates them and makes them want to know more about you and how to work with you.

You need to warm them up with weekly emails that connect with them so they get to know,  like and trust you.

✅ Each of those pieces needs to be strategically planned to lead your audience to your offer in a way that makes them eager to buy.

Are you ready to CAPTIVATE your on-fire fans?

Find your ideal customer with a made-just-for-them irresistible lead magnet.

Discover how to build a relationship with your list that makes them want to come back for more.

Get to authentically know your audience so you can meet their needs and serve them better. 

Say goodbye to writer overwhelm by knowing exactly what to write and how to write it.

Captivate & Connect With Your Course Audience

Captivate & Connect is a four module, self-paced online program that provides the templates, methods, and step-by-step work-alongs to help you create a must-have lead magnet that will captivate your ideal audience, write a sign-me-up-now landing page, and connect with your audience through an engaging welcome series and weekly nurture emails that won't take you hours to write! It will take you through first phase  of my proprietary 3C Copy Launch System so you can start getting leads and guide your ideal audience on their journey to becoming  your customers and clients.

You will:
>> Create a freebie that your audience actually wants and needs so you can grow your list with the right people
>> Learn how to design a lead magnet that looks professional and that you can't wait to send out 
>> Use copywriting strategies to create landing pages that actually get clicks without having to hire a copywriter
>> Create a welcome series that helps you get to know your audience or use your welcome series to leadsthem to a low ticket offer or to book a call.
>> Authentically nurture your audience with emails that will turn them into eager-to-buy fans
>> Say goodbye to the frustration and procrastination that has kept you stuck so you can get your course launch journey started and reach the clients waiting for your help

Here's what people are saying:

"Susan has been the peanut butter to my jelly! She just gets it! She has been the best addition to my online business. 100% recommend!

Dori Schmidt

Owner, Beauty Boss Templates 

"Video modules were just the right length. I usually get stuck staring at a blank screen in my CRM. The templates allowed me to get started and then my own ideas flowed!"

Amanda Ling

Course Creator

“It has been such a great pleasure to work with Susan, and I couldn’t have done this without her help. All the copies have been taken to a whole new level!  🙂

Katrine Berge

CEO, Deva Yoga

The Actions You'll Take for Actual Results:

Plus you'll Get These Bonuses:

Re-engagement & Break-up Series (Video)

This video series plus templates show you how to write re-engagement emails when you've let your nurture emails lapse and the break-up series that will help you clean up your list.

(Value= $67)


Never again wonder what to write in your nurture emails or post on social media. This kit includes a content planner, repurposing guide, email idea list and calendar-at-a-glance.

(Value= $117)

 nurture emails that get read (guide)

Discover 10 ways to create  your true fans (the ones who will buy your course) with weekly emails that they eagerly waiting for.

(Value = $27)

Here's Everything That's Inside!

  • 8 instructional videos
  • Step-by-step lead magnet creation tutorials
  • Lead magnet design tips
  • 2 Lead magnet Canva templates
  • Lead magnet landing page tutorial and template
  • Complete welcome series and nurture email how-to's
  • Email and landing page swipe files
  • Email templates and swipe files
  • Launch sequence and roadmap
  • Re-engagement and break-up series video
  • Content Planner Toolkit
  • 10 Nurture Emails That Get Read (guide)

Yours today for ONLY 2 Easy Payments of $79

  • Captivate And Connect With Your Course Audience

    $147 USD


    1-time payment

  • Enroll Now
  • Captivate And Connect With Your Course Audience
    2 payments of

    $79 USD

    per month

    2 payments

  • Enroll Now

Risk-Free Money-Back Guarantee

I'm so confident that Captivate and Connect With Your Course Audience will help you build your list that I'm offering a 100% money-back guarantee. If you find that it will not serve you, I'll refund your money within the first1 4 days, no questions asked!

Don't take my word for it...

“This is a really awesome course! I feel more confident in my email sequence. I understand the importance and the why behind an email sequence. I'm more excited to plan and launch my course."

Amelia Moreno

Soul Alchemy for Spiritual Entrepreneurs

Susan's expertise sets her apart from others– she's super detailed and brings together her skills into powerful marketing copy."

Destinee Berman

Founder and CEO, Destinee Berman, LLC 

“Keep doing what you're doing. You have some very valuable information that people need. Thank you so much for the opportunity to learn with you."

Amy M.

Course Creator

Meet your copywriting mentor:

I’m Susan, your guide to writing launch copy that converts. I have helped over 150 course creators and coaches write copy for their courses and services from welcome emails to sales pages and everything in between. And I can't wait to simplify the process for you!

Between my experience working with marketing coaches, writing launch copy, and serving as a copywriting coach, I bring a unique, well-rounded perspective on what works for creating a message that converts new customers.  

When I created Captivate & Connect, I took all the struggles my own clients had when they were creating their own lead magnets, trying to figure out landing pages, wondering what to say in a welcome sequence, and how to nurture their audience once they were on their list and packaged the answers into one course. The templates, swipes, sequences and videos are going to make stage one of your launch process a step-by-step breeze!

In case you were wondering...

No problem! In fact, it's perfect because Captivate & Convert will help you grow your list with the right audience for the course or service you want to sell. The content inside this course works for anyone who has an email list whether it's for a service, a product, or a course.

If you are just getting started with course creation, are in the process of launching a new course, or creating a new lead magnet, this is the course that will take you from lead magnet idea all the way to nurturing your new audience. That means you'll get the templates, processes, and sequencing for each step. You'll write and design your must-have lead magnet, write a landing page that attracts your ideal clients, follow-up with a welcome sequence that warms them up and transition to nurture emails that builds the trust, like, and know factor to turn your new audience into fans!

The course is self-paced so you can take as much or as little time as you would like. Realistically, if you set aside time you could complete the entire process in 2-3 days.

Captivate & Connect is for you if you are an online entrepreneur, coach or course creator who wants to...
✓ create a lead magnet that drives your ideal customer to your email list, is aligned with your course or service, and that makes you feel good!
✓ know what to say in your welcome emails to warm your audience up or lead them to a low ticket product or to book a call
✓ have templates and process at your fingertips to simplify the process and make writing your copy FAST
✓ finally know how to write click-worthy landing pages to grow your list
✓ stop operating on trial and error so you can save time and energy that you're wasting on Google and YouTube
✓ save money by not hiring a copywriter, but also want copy that sounds good and works
✓ eliminate second-guessing yourself and just get the work done (isn't it time to stop procrastinating?)

I offer a 100% money-back guarantee. If you find that it will not serve you, I'll refund your money within the first1 4 days, no questions asked! All you need to do is email me at and request a refund.

Yours for Only 2 Easy Payments of $79

  • Captivate And Connect With Your Course Audience

    $147 USD


    1-time payment

  • Enroll Now
  • Captivate And Connect With Your Course Audience
    2 payments of

    $79 USD

    per month

    2 payments

  • Enroll Now