How to Create a Course, Launch Fast and Make Sales–
without spending a fortune on professional copywriters, hiring a marketing team, or using sleazy sales tactics
Get the proven, step-by-step framework and templates to create your online course and get it out into the world and into the hands of the people you were put here to serve.
Think Launching a Course Is Too Hard or Expensive?
You're right, it is –
the way MOST people
do it!
For most people, launching a course is an exhausting and overwhelming experience of, guessing, trial and error and a whole lot of Googling for answers.
Or they spend thousands of dollars on tech they might not need and experts like marketers and copywriters to do it for them.
The truth is launching a course IS hard and expensive– but only if you don’t have a proven system to guide you through the process.
Following a proven, step-by-step system provides the confidence and clarity you need to be in control of your launch
No one is born knowing how to launch a course. It’s just like anything else– we need people to teach us how.
If you’re spending too much time trying to figure out how to build and launch your course and create all of the marketing assets (sales pages, emails, landing pages…) and too little time getting it done, it’s not your fault.
Too many course creator gurus make it sound like it’s a piece of cake because they’ve done it for so long AND they have a team to help them.
That makes us feel like we’re doing it wrong.
But think about it. When you’re making a cake from scratch you don’t just throw in some sugar, flour, and eggs and hope for the best, right? Of course not–– you pull out a recipe you know works, get out the ingredients you need, and then follow the directions to make the cake.
Launching your online course works the same way. When you have a plan and the step-by-step directions it suddenly becomes surprisingly much easier.
The fact is launching doesn't have to be hard and you CAN do it!
Maybe you're saying the exact same things my clients have said...
- "I don't even want to start because I'm worried that I'm doing it wrong and I don't want to waste time doing unnecessary things."
- "I just end up staring at a blank screen or rewriting the same thing over and over because it doesn't sound right."
- "I'm new to this world so all the unknowns confuse and scare me; I need a roadmap as a starting point."
- "There's just so much copy to create and I'm feeling a bit overwhelmed and unclear with it all. and how to bet appeal to my audience!"
- "How do I create engaging copy that isn't too over-the-top salesy."
As a copywriter and launch strategist who's helped hundreds of coaches and course creators with their launches, I've heard all that before and more.
Here's the thing– your course needs 3 key ingredients to be a success...
THE RIGHT AUDIENCE
THE RIGHT MESSAGING
THE RIGHT SEQUENCING
If you miss the mark on any of these, you'll never get the results you want.
It's kind of like substituting salt for sugar in your favorite cookie recipe. 🤢
Here's another little secret most course marketing gurus aren't telling you...
Your launch is 80% copywriting!
So why do so many gurus only teach the marketing side of launching a course and skip over messaging and how to write the copy that does the actual selling?
Most marketers are numbers people, not writers.
And while you must absolutely understand the metrics in a course launch...
if your copy sucks, there won't be many metrics to measure.
That’s why I’ve made it my laser-focused mission to help coaches and online course creators skyrocket their course conversions with launch copy that turns cold leads into on-fire fans ready to buy without using sleazy sales tactics or bro-marketing.
Let Me Teach You How
Hey there!
I’m Susan Jerrell, a copywriter and launch strategist who has worked with hundreds of online entrepreneurs, from first-time course creators to established industry pros.
No matter their expertise level in launching, the same thing holds true– there’s no magic to launching successfully. It’s just about following a framework that works.
And now, you can follow the same framework and templates the experts use.
Introducing...
Course Creator Academy
Get the online program that provides all the frameworks, templates, and methods you need to know EXACTLY what to do each step from course idea to final email so you can launch with confidence and ease, save time, and increase your course sales.
You will:
- Discover the techniques that professional copywriters use to increase conversions without sounding or feely salesy or compromising your integrity
- Use your knowledge and passions to develop an engaging course that stands out in the market and provides the solutions your ideal audience is waiting for
- Understand how to turn underperforming copy into engaging messaging that actually attracts and converts your ideal clients
- Grow your list with the right-fit people tailor-made for your offers and turn casual readers into long-term fans and eager-to-buy customers
- Prepare challenges and webinars that create ultimate results for your audience and leave them lining up to work with you
- Write a sales page like a pro in a day and turn it into your 24/7 sales machine without spending extra cash on hiring a copywriter
- Get the complete course launch roadmap to take you through the entire launch process so you can quit wondering what to do next and finally get your course out into the world
Covers Everything Related to Your Course Launch
"I knew I needed to up my copywriting game but was struggling to piece together all the information I’d gathered from various corners of the Internet. The material in the course is presented simply, clearly and in Susan’s lovely reassuring way. It’s very comprehensive and covers everything you need related to your course launch.”
-Anna Leggett, Certified Self-Care Coach
Excited to Plan and Launch My Course!!
“This is a really awesome course! I feel more confident in my email sequence. I understand the importance and the why behind an email sequence. I feel more excited to plan and launch my course. The messaging deep dive was really helpful as well.”
-Amelia Moreno, Soul Alchemy for Spiritual Entrepreneurs
Working With Susan Helped Me Simplify What I'm Doing
"If you’re on the fence I absolutely would recommend course creators academy because it makes sense. It’s logical. It lays it all out in a logical system that now I can go to and I can find exactly what I’m looking for. It cut through all the noise in my head about what I should do or shouldn’t do, all the questions, and helped me get something done."
-Rachel Julie Adams, Business Empowerment Coach
My 3C Copy Launch System is the most effective way to skyrocket your course launch conversions.
STEP 1: CAPTIVATE
CAPTIVATE the attention of your ideal, ready-to-buy audience with an irresistible lead magnet to build a list of right-fit clients primed and excited to learn from you.
STEP 2: CULTIVATE
CULTIVATE relationships with your audience to build like, know, and trust, position yourself as the go-to expert, and turn fans into ready-to-buy customers.
STEP 3: CONVERT
CONVERT your audience with clear messaging and on-point copy that will have them pulling out their credit card, saying, "I need this, NOW!"
Here's What You'll Learn...
MODULE 1
Course Creation 101
Fast- track course creation so you can turn your dream of creating an online course into reality in mere hours. No more procrastination. No more excuses. No more doubt and confusion–just simple step-by-step actions and AI Prompts to speed up your process.
MODULE 2
Sell Without Feeling or Sounding Salesy
Discover the art and science of copywriting and change your mindset about selling with ethical copy that uses the psychology of persuasion in a way that doesn’t feel cringe-worthy and isn’t spammy or sleazy.
MODULE 3
Captivate Your Made- For-You Audience
Create irresistible lead magnets that captivate the right audience, welcome them with an email sequence that builds trust, and nurture your new audience into life-long fans.
MODULE 4
Cultivate Your New Relationships and Get Them Wanting More
Plan stress-free challenges and webinars that establish you as the go-to expert, build rapport, and turn fans into eager-to-purchase customers.
MODULE 5
Convert with Pro-Level Sales Pages
Discover the essential 16 high-converting ingredients the pros use to create a 24/7 sales machine in less than a day with a simple step-by-step process that guides you through building each section. This module is so good, I sell it as a stand-alone course, but it's your inside Course Creator Academy.
MODULE 6
Write Sales Emails So Good Your Audience Can't Say No
Learn the 3C Blueprint to craft sales emails that align with your core values, serve your audience with integrity, and boost course sales using proven frameworks, swipes, and schedules for stress-free writing.
Plus, You'll Get:
TEMPLATES AND FRAMEWORKS
When we say step-by-step, we mean it. Download customizable templates for all of your marketing assets (every email, landing page, sales page, lead magnet and slide) along with examples so you can see each one in action. Get timelines and the full launch framework so you always know exactly what to do and when.
And, you'll get these BONUSES worth over $700:
BONUS 1:
AI Prompts
Learn the secret prompts to fast-track your planning and simplify the process while still sounding like you!
$167 Value
BONUS 2:
1:1 Coaching Call
Have a question? Want your copy reviewed? Want help with your launch plan? Need advice? Hop on a 1:1 coaching call with me and get real-time answers. You have 6 months from the date of your enrollment to cash in on this call!
$150 Value
BONUS 3:
NAIL YOUR ICA Mini-Course
Nail Your ICA to clarify your offer, differentiate yourself from the crowd, and create the course your audience needs.
$167 Value
BONUS 4:
Nail Your Messaging Workshop
Perfecting your messaging is one of the essential ingredients of successfully launching your course. Nail your messaging with this short workshop.
$247 Value
Here's everything you'll get inside of Course Creator Academy...
- 6 step-by-step training modules
- Checklists, frameworks, swipe files
- Ultimate Course Creation Playbook
- Email templates
- Sales page Time Saver, Template and Step-by-Step Workbook
- Landing page templates and examples
- Launch roadmap and sequencing schedules
- Lifetime program access
- 1:1 Coaching Call (to be used in 6 months)
- AI Prompts
- Nail Your Messaging Workshop
- Nail Your ICA Mini-Course
So What's All That Worth?
TOTAL Value = $7,147
Your investment ONLY $687
Is the Course Creators Academy right for you?
This program is PERFECT for you if:
✓ You're tired of operating on trial-and-error and want a proven system
✓ You want to save time AND money by doing it yourself
✓ You want a launch roadmap and ready-to-use templates for all of your launch assets
✓ You're ready to increase conversions, make more money and stop saying "some day..."
This is NOT for you if:
⌧ Already know how to launch successfully
⌧ You would prefer to hire someone else to do it for you (let's talk!)
⌧ You already consider yourself a course creator ninja
⌧ You're not interested in improving your copy or increasing sales
Here's Why You'll Love It"
Simplicity
Follow a proven framework—no guesswork— and no need to be a marketing expert or a professional copywriter to create a launch that converts.
Flexibility
Use what you need, when you need it— each module is designed independently for wherever you are in your launch.
Adaptability
Do it your way— customize the templates to fit your course and audience and adapt the framework to suit your needs so your launch is aligned with YOU.
Convenience
Course Creator Academy is jam-packed with everything you need so you can work on your launch— any time, anywhere, on your schedule.
What Clients Say:
“Video modules were just the right length. I usually get stuck staring at a blank screen in my CRM. The templates allowed me to get started and then my own ideas flowed.”
“Susan’s journalism background and expertise sets her apart from others – she’s super detailed and brings together her skills of writing, editing and teaching into powerful marketing copy. You’ll be happy you made the choice to work with her.”
“It has been such a great pleasure to work with Susan, and I couldn’t have done this without her help. Professional to the fingertips.
All the copies have been taken to a whole new level! Thank you” 🙂
“What sets Susan apart isn’t just her amazing writing skills, but how well she gets her client’s voice and needs. She’s super organized and makes the whole launch process seem straight forward.”
What Is This Worth to You?
Let's Look at the Math...
Example 1: Just Starting Out...
Let’s say you use CCA for your launch and sell your course for $597:
Conservatively, let's look at the numbers:
2 courses sold at $597 = $1,194 (you've made $507 on your investment)
5 courses sold at $597 = $2,985 (you've made $2298 on your investment)
10 courses sold at $597= $5,970 (you've over 8X your investment)
Of course, this isn't a guarantee. You could make way more or make less, but it's easy to see the potential of this investment when you do the work.
Example 2: With Experience
Now let's assume you'll launch 3-4 time a year. As you build your audience and perfect your system, your enrollments will typically increase. Larger, warmed up audience = more sales.
Based on our baseline numbers you could earn at the low end, $4,776 to $23,880.
And that's just a beginning. It's possible that Course Creators Academy will have paid for itself 6-34 over in the course of a year.
Now, do the math of the lifetime value of using this framework again and again, every time you launch any course you create.
Here's the BIGGEST question of all...
What happens if you don't enroll in Course Creator Academy?
NOTHING!
That’s right, nothing changes and you stay in the exact same place you are right now. You stay frustrated and confused because you don’t increase your course sales or you never launch your course.
WASTED TIME AND MONEY!
You can continue to try to figure it out all by yourself, but time is money. The longer it takes to write your copy and launch, the longer it takes to make money. And that’s if you figure out how to do it correctly.
ADDED EXPENSE
You could hire a copywriter. Hey! I am one. But here’s the truth, not all copywriters are created equal, and if you don't know what makes good copy, how do you know if you've hired a good one?
Risk-Free Money-Back Guarantee
Quite simply, Course Creators Academy works when you do the work. You're trusting me when I say that and don't take that lightly. I'm also trusting that you are an honest person whose goal is to get your course launched and you’re ready to put in the work to make that happen!
Here’s how the guarantee works: I'm confident that Course Creator Academy will make planning your launch and writing your copy simpler. If you’re doing the work and still find that it is not providing you value, I will refund your money for the full price of the course.
All you need to do is email me at support@mycopypro.com, show me your work and tell me why it’s not working for you and you’ll be issued a full refund within the first 30 days.
Meet your launch and copy mentor:
I’m Susan, the founder of My Copy Pro, LLC, and your guide to successful course launches. I've helped hundreds of course creators and coaches write high-converting launch copy and small businesses scale their profits.
Between my experience working with marketing coaches, writing launch copy, and serving as a copywriting coach and launch strategist, I bring a unique, well-rounded perspective on what works for creating a message that converts to sales. My love of teaching, writing, and helping others blends perfectly for my business and creates the perfect combo for helping you launch with success.
When I created Course Creators Academy, I packaged all my knowledge and skills into a program that will give you everything you need to plan your launch and write all of the copy in an easy-to-follow and simple-to-implement process from audience building to final sales email and everything in between.
You'll know EXACTLY what you need to do, when to do it, and how!
"Thank you for your patience, kind supportive feedback, Susan. It has been so valuable to my solopreneur journey."
"Thank you so much for the quick turn around and very thorough feedback. I don't know what I would do without you!"
"Thank you so much for the quality detailed feedback on my last email copy. I felt as if you pinpointed my blocks right away."
"Wow - I started tearing up reading through all this - so I guess that means I love it! Thank you so much for your help!"
Answers to Questions You Might Have:
What if I don't have my course created yet?
No problem, this course will walk you through each launch phase (ALL 3 essential ingredients) and teach you what to do for EVERY stage of your course launch from the Lead Magnet and Welcome Series emails to the final Sales Email and Sales Page and everything in between. Still trying to figure out your audience or your first freebie- no worries, it's all inside the course!
What if I already have a course completed?
This course is designed to meet you exactly where you are. Each module stands alone so you can pick and choose which one you need when you need it. Ready to write a sales page? Go to the sales page module. Want to create a webinar or challenge? Simple go to the module and follow the steps. Have you launched a course before but know you missed out on sales because you were winging your sales emails? Follow the proven templates in the sales email module and fix those issues.
What makes Course Creators Academy different from other courses?
My 3C Copy Launch System designed specifically for launches puts the focus on what sells – your audience. You'll learn how to captivate, cultivate, and convert your audience in an authentic way. You'll nail the right audience, the write messaging and the right sequencing for a successful course. While you can find courses for sales pages and courses for emails, this is the only comprehensive copywriting course for course creators I have found that gives you step-by-step instruction and templates for every single piece of copy you need for your full launch– welcome emails, nurture emails, challenge emails, webinar emails, sales emails, landing pages and sales pages.
PLUS, it includes the Ultimate Course Creation Playbook and the full launch roadmap so you'll know each step to take in your launch and when!
How important is the copy for my course?
Courses don't sell themselves but dialed in messaging and clear copy will. The fact is the best course in the world won't sell without good copy. And it takes more than just any old words. It takes the right words in the right places to the right audience to create sales. You'll learn all of that inside CCA.
Can’t I just hire a copywriter?
Why, yes you can. In fact, if you’d like to talk to an experienced course copywriter drop me a message at susan@mycopypro.com. But the truth is most beginning course creators and coaches don’t have the spare cash to drop $5,000+ on a copywriter. Plus, I highly recommend that you gain a good understanding of the copywriting process because it helps you to further understand your product and customer as well as ensures you know that the copywriting you decide to hire out is well written.
Can't I just use Chat GPT?
It's tempting, right? But, here's the thing, robots can't build connections with your audience the way you can. (PEOPLE WANT CONNECTION) AI can't express your feelings, thoughts, and emotions because AI robots don’t do emotions. (EMOTIONS SELL) The honesty, vulnerability, and integrity that make you uniquely you, can't be replicated by a machine. The stories and connections you make in your emails, landing pages and sales pages are what will make YOU STAND OUT in a crowd of course creators. AI robots cannot replace YOU and you are what your audience is seeking.
What if I’m not sure I have the time to do this course?
There is no time line attached to this course, but the real question to ask is how much time are you wasting by not doing this course? The reason is, if you're serious about creating and launching a course, you’re going to have to do ALL THE THINGS anyway. Of course, you can eventually figure it out yourself, but that takes lots of time, disappointment, and failed attempts when you could skip that headache and get an easy step-by-step process that will SAVE you time, money and endless frustration! If you stick to the 3C System, you will compete each phase of the launch as you go through the course. No more waiting!
How do I know if Course Creator Academy is right for me?
CCA is for you if you are a course creator who wants to...
✓ increase conversions and make more money
✓ write your copy with ease and simplicity
✓ have templates and proven processes at your fingertips for each stage of your launch
✓ stop operating on trial and error so you can save time and energy
✓ save money by writing your copy yourself
✓ have a library of email, landing page and sales page templates on standby
What if I get started and decide CCA isn’t for me?
If you find that Course Creator Academy is not providing you value and not making planning or writing your launch simpler, I will give you a full refund if you can show that you've been doing the work. All you need to do is email me at support@mycopypro.com and tell me why it’s not working for you and I will issue a full refund within the first 30 days.
Here's a reminder of everything inside Course Creators Copywriting Academy...
- 6 step-by-step training modules
- Checklists, frameworks, swipe files
- Ultimate Course Creation Playbook
- Email templates
- Sales page Time Saver, Template and Step-by-Step Workbook
- Landing page templates and examples
- Launch roadmap and sequencing schedules
- Lifetime program access
- 1:1 Coaching Call (to be used in 6 months)
- AI Prompts Nail Your Messaging Workshop
- Nail Your ICA Mini-Course
TOTAL Value = $7,147
Your investment now ONLY $687
Hey there, course creator!
I see you still lurking at the bottom of this sales page. If you've stuck around this long, I'm pretty sure it's because you know that having a proven launch system is essential for your business.
You've probably tried the DIY route:
👉 Googled until your thumbs got calluses
👉 Binged watch YouTube videos through blurry eyes
👉 Tried to write your copy with AI, but it came back all "supercharged, leveled up, unlocked, and unleashed..." (IYKYK, right?)
You've been stuck and afraid to actually launch because you aren't sure how!
I get it because I work with coaches and course creators every single day with the same struggles. They want to attract the right audience and sell more offers with integrity and ease, and all they need is a little help.
The thing is it's 100 percent possible to create and launch a course without stress, confusion, or doubt. You can follow a proven system. You can learn how to build a course your audience wants, plan a launch to excite your customers, and write highly effective copy that will captivate your audience, cultivate real relationships, and convert that audience into customers.
I'm not going to try to talk you into buying my course because it's up to you whether you want to sell the course you believe in and start helping the people you feel called to help or if you are fine staying right where you are.
The choice is yours.
If your time is now, I'm here to help.
