Calling all course creators and coaches:

Course Creators Copywriting Academy Is Now Open for Enrollment...

and GET RESULTS with a launch plan and copy that actually converts?  

(without the frustration, wasted time and expense of figuring it all out by yourself)

Have you...
  • spent 3 or more months planning your course launch and writing launch copy (or thinking about  it🤔) but you still haven't launched?
  • wasted time and money launching your course but you don't hear the cha-ching of your bank account rising like you wish?
  • tried using AI but the copy sounds robotic, feels inauthentic and salesy, and you know it doesn't really “get” your audience like you do and it's hurting sales?
  • spent hours internet-surfing for answers or stalking course gurus trying to find the magic "success formula," but you're still staring at a blank computer screen or constantly hitting the delete button when you try to write your copy?
  • tried the Spray & Pray Method of launching your course into the universe with little success and you know there has to be a better way that actually works?

If you answered yes, to any of the above, you're suffering from what I call the Course Creators Hamster Wheel Deathtrap. You're busy spinning your wheels, trying new techniques, starting, stopping, and changing gears, and doing ALL the things, but you aren't getting anywhere.

Hang in there because your life is about to get so much EASIER!

Maybe your saying the exact same things so many of my clients say...

  • "I don't even want to start because I'm worried that I'm doing it wrong and don't want to waste time doing unnecessary things."
  • "I just end up staring at a blank screen or rewriting the same thing over and over because it doesn't sound right."
  • "I'm new to this world so all the unknowns confuse and scare me; I need roadmapt as a starting point."
  • "There's just so much copy to create and I'm feeling a bit overwhelmed and unclear with it all. and how to bet appeal to my audience!"
  • "How do I create engaging copy that isn't too over-the-top salesy."

As a copywriter and launch strategist who's helped over 200 course creators with their launches, I've heard all that before and more. 

Sadly, I've seen...

Sheer overwhelm lead course creators to procrastination and complete paralysis when it came to writing their copy, planning a sales sequence or launching their course
Good courses left to die in a computer file because the course creator didn’t know how to write copy that sells or plan their launch and lacked the confidence to put it out into the world  
Good courses scrapped completely when it was actually an audience, messaging, and copy problem, not a course content problem 

But it doesn't have to be that way...

Course launches need 3 key ingredients to be a success:




If you miss the mark on any of these, you'll never get the results you want.

It's kind of like substituting salt for sugar in your favorite cookie recipe. 🤢

And here's another little secret most course marketing gurus aren't telling you...

Your launch is 80% copywriting!

So why do so many gurus only teach the marketing side of launching a course and skip over messaging and how to write the copy that does the actual selling? 

 Most marketers are numbers people, not writers.

And while you must absolutely understand the metrics in a course launch...
 if your copy sucks, there won't be many metrics to measure.

That’s why I’ve made it my laser-focused mission to help online course creators skyrocket their course conversions with launch copy that turns cold leads into on-fire fans ready to buy without using sleazy sales tactics so that together we can make a positive impact in the world.

What if you knew EXACTLY how to reach your ideal audience, craft captivating, can't-say-no copy, and sequence your launch so you could streamline, simplify, and follow an easy process each step of the way?
(Can you say STRESS-FREE course launching?)

Covers Everything Related to Copywriting for Your Course Launch

"I knew I needed to up my copywriting game but was struggling to piece together all the information I’d gathered from various corners of the Internet. The material in the course is presented simply, clearly and in Susan’s lovely reassuring way. It’s very comprehensive and covers everything you need related to copywriting for your course launch.”

-Anna Leggett, Certified Self-Care Coach

Just imagine if you could...

Get a tried-and-true blueprint for each piece of copy you need to write from beginning to end (every single email, landing page and sales page)

Learn the copywriting techniques that make readers pounce on the sign-up button and increase course conversions

Feel confident that your copy  messaging not only sounds good but resonates with your audience and will also lead to MORE sales

Say goodbye to feeling or sounding salesy because you know how to help solve your reader's problems in an authentic, helpful way

Write high converting sales pages so you can increase your sales and impact more people

Increase email open and click-through rates and build a fan base that can’t wait to read what you have to say

Decrease the time it takes to plan your launch and write your copy so you can launch  faster and more stress-free 

Find out the exact launch sequences to scale your business without confusion or indecision

Does this sound like a dream come true?

Course Creators Copywriting Academy

The Course Creators Copywriting Academy, based on my proprietary 3C Copy Launch System, is a 5 module program that provides all the tools, templates, and methods you need to CAPTIVATE your ideal audience, CULTIVATE relationships with an audience who will be eagerly waiting to buy your course, CONVERT them with irresistible launch copy and know EXACTLY what to do each step of the way so that you can launch with confidence and ease, save time, and increase your course sales.

You will:

  • Learn the secret techniques that professional copywriters use so your copy sounds effortless, resonates with your audience, and doesn't sound salesy so you can turn casual readers into long-term fans and eager-to-buy customers
  • Get clear on your ideal audience, get into their heads, and use their words so you can confidently nail your messaging and launch with confidence and ease
  • Find out how to write attention-grabbing  headlines, button-pushing CTAs, and must-open subject lines to increase your open rates, avoid spam filters and increase conversions
  • Create freebies that your audience wants so you can grow your list with the right-fit people and know how follow with a  welcome sequence and nurture emails that captivate your audience and build an eager fan base
  • Write sign-me-up landing pages that actually convert and grow your list, plus learn the design tips and tricks that get you noticed (without hiring a copywriter or a graphic designer)
  • Prepare your challenges and webinars to create ultimate results for your audience, leave them lining up to work with you, and result in more sales!
  • Perfect the Sales Page Time Saver Process so you can can write a sales page like a pro in a day and turn it into your 24/7 sales machine
  • Know what to say, when to say it and how to say it without feeling salesy or giving up their integrity (yes, you can sell without compromising your integrity!) 
  • Avoid common pitfalls that sabotage conversion rates  and turn readers away (but not yours, because you will know better) 
  • Get the complete course launch roadmap to take you through the entire launch process so you can finally get your course out into the world and never have to wonder what to do next 

My 3C Copy Launch System is the most effective way to skyrocket your course launch conversions from list building to course sales.


Captivate attention and build your ideal client list of your right-fit audience who is primed and excited to learn from you.


Cultivate relationships  with your audience to build like, know, and trust, position yourself as the go-to expert, and turn fans into ready-to-buy customers.


Convert your audience with clear messaging and on-point copy that will have them pulling out their credit card, saying, "I need this, NOW!"


“This is a really awesome course! I feel more confident in my email sequence. I understand the importance and the why behind an email sequence. I feel more excited to plan and launch my course. The messaging deep dive was really helpful as well.” 

- Amelia Moreno, Soul Alchemy for Spiritual Entrepreneurs

Are you thinking...

“I don’t want to be a copywriter or a marketer.  I just want an easy way to write good copy that will help me sell my course!”?

I’ve got you covered.

You don’t have to be a copywriter to get good results when you follow the 3C  Copy Launch System and use the over 70 copy templates inside the course and adapt them to your audience.

Say good-bye to guess-work!

And you don't have to be a marketer because you'll get the steps and the launch sequences that show you how to do it,  what to send and when to send it!

What you'll learn inside the Course Creators Copywriting Academy...

✔️ Change Your Mindset About Selling With Copy That Isn't Spammy or Sleazy
✔️ The Psychology of Persuasion That Doesn't Feel Cringe-Worthy
✔️The Art and Science of Copywriting

✔️Create Lead Magnets That Captivate
✔️ Sign-Up Worthy Landing Pages
✔️Captivating Welcome Series to Build Trust
✔️Nurture Your Audience Into Life-Long Fans

✔️ Plan Your Must-Attend Webinar or Challenge
✔️ Develop Captivating Landing Pages
✔️ Write Must-Read Emails
✔️ Webinar and Challenge Timelines for Stress-Free Planning

If it's done right, the sales page is your 24/7 sales machine.
It’s a BIG DEAL.
 Get the step-by-step process to write a sales page you feel good about and that converts into sales.  
Module 4 is so jam-packed with everything you need to know it could be a stand alone course and is worth the cost of the entire course just by itself!

✔️ Sales Page Time-Saver
✔️16 High-Converting Must-Have Ingredients
✔️ Step-by-Step Process to Build Each Section
✔️The Secrets The Pros Use
✔️ Short vs. Long Sales Pages, Plus Templates!

✔️ 3C Blueprint for Writing Sales Emails That Serve Your Audience With Integrity
✔️ Craft Emails That Align With Your Core Values And Increase Course Sales
✔️Frameworks, Swipes and Schedules for Each Email You Send– Goodbye Overwhelm and Confusion


“Video modules were just the right length. I usually get stuck staring at a blank screen in my CRM. The templates allowed me to get started and then my own ideas flowed.” 

- Amanda Ling, Course Creator

Plus, you'll get these BONUSES:

10  Live Group Coaching Calls

Get launch support, your questions answered, and copy reviewed for each phase of your course launch and beyond during 10 live group calls.

$2400 Value

Nail Your Messaging Workshop

Perfecting your messaging is one of the essential ingredients of successfully launching your course. Nail your messaging with this short workshop.

$147 Value


5-step mini course to Nail Your ICA to clarify your offer, differentiate yourself from the crowd, and create the course your audience needs.

$147 Value


- 40 Headline Secrets To Boost Your  ROI
- 10 Mistakes to Avoid When Writing Your Launch Copy
- 20 Free Tools to Make Your Course Launch Easier

$117 Value

As a former teacher I know that we all learn differently and at different paces...

That's why I differentiated the Course Creators Copywriting Academy. Inside each module, you'll find instructional videos, written examples, templates, worksheets, sequencing plans and more. You can choose what you use (or use it all) based on how you learn best.

And you'll get a Course Roadmap based on where you are in your course creation journey so you know exactly where to start.

But I also took it a bit further.

This hybrid course allows you to go at your own pace, but there are also 10 live group coaching calls to provide launch guidance, answer your questions, review copy and keep you motivated and making progress.

It's the best of BOTH worlds!

Here's everything you'll get inside of Course Creator Copywriting Academy...

  • 5 step-by-step video training modules 
  • Checklists, frameworks, swipe files, 70+ email templates 
  • Sales page and landing page templates and examples 
  • Launch roadmap and sequencing schedules 
  • Lifetime program access 
  • 10 live group coaching calls  
  • Nail Your Messaging Workshop 
  • Nail your ICA Mini-Course 
  • Ebook Bundle 

TOTAL Value = $8,914
Your investment ONLY $587

  • CCCA 1-Time Payment

    $587 USD


    Launches That Captivate, Cultivate & Convert

  • CCCA 3 Payment Plan
  • 3 payments of

    $217 USD

    per month

    Launches That Captivate, Cultivate & Convert


Is the Course Creators Copywriting Academy right for you?

It's perfect for course creators who want to...

✅ increase conversions, make more money, and stop saying "some day..."
✅ write your copy with ease, even if you've never written copy before
✅ stop operating on trial and error so you can save time and finally launch
✅ have a roadmap and template library on standby each step of the way
✅ save money on copywriters and guarantee the copy is in integrity to you 

This is NOT for you if you…

Already know how to successfully write your copy and launch your course  
Want to hire someone else to write your copy for you (let's talk!)
⌧ Want to start a copywriting business (this course won’t show you how)
Are a copywriter looking to steal templates (don’t be that person)
⌧ Don't want to improve your copy or increase your sales

Here's what people are saying...

“Susan has been the peanut butter to my jelly! She just gets it! I needed an amazing copywriter, and Susan is it!

She has been the best addition to my online business. 100% recommend!”

Dori Schmidt

Owner, Beauty Boss Templates

“Susan’s journalism background and expertise sets her apart from others – she’s super detailed and brings together her skills of writing, editing and teaching into powerful marketing copy. You’ll be happy you made the choice to work with her.

Destinee Berman

Founder and CEO, Destinee Berman, LLC

“It has been such a great pleasure to work with Susan, and I couldn’t have done this without her help. Professional to the fingertips.
All the copies have been taken to a whole new level!” 🙂

Katrine Berge

CEO, Deva Yoga

Risk-Free Money-Back Guarantee

I’m asking you to trust me, and I realize that’s a big ask. So that’s why I’m offering you a 100% money-back guarantee.  

I’m also trusting that you, too, are a good, honest person whose goal is to get your course launched and you’re ready to put in the work to make that happen!  

Here’s how it works:  I'm confident that Course Creator Copywriting Academy will make planning your launch and writing your copy simpler. If you’re doing the work and have attended a coaching session for help and still find that it is not providing you value, I will refund your money for the full price of the course.  

All you need to do is email me at, show me your work and tell me why it’s not working for you and you’ll be issued a full refund.

Meet your mentor:

I’m Susan, the founder of My Copy Pro, LLC, and your guide to successful course launches. I've helped hundreds of course creators write high-converting launch copy and small businesses scale their profits.

Between my experience working with marketing coaches, writing launch copy, and serving as a copywriting coach, I bring a unique, well-rounded perspective on what works for creating a message that converts to sales. My love of teaching, writing, and helping others blends perfectly for my business and creates the perfect combo for helping your launch with success.

When I created Course Creators Copywriting Academy, I packaged all my knowledge and skills into a program that will give you everything you need to plan your launch and write all of the copy  in an easy-to-follow and simple-to-implement process from audience building to final sales email and everything in between. You'll know EXACTLY what you need to do and when!

"Thank you again for your patience, kind supportive feedback, Susan. It has been so valuable to my solopreneur journey."

"Thank you so much for the quick turn around and very thorough feedback. I don't know what I would do without you!"

"Thank you so much for the quality detailed feedback on my last email copy. I felt as if you pinpointed my blocks right away.

"Wow - I started tearing up reading through all this - so I guess that means I love it! Thank you so much for your help!"

Why do I need to write copy for my course and other great questions...

Courses don't sell themselves but dialed in messaging and clear copy will. And it takes more than just any old words. It takes the right words in the right places to the right audience to create sales. You'll learn all of that inside CCCA.

No problem, this course will walk you through each launch phase (ALL 3 essential ingredients) and teach you how to write all of the copy you will need for EVERY stage of your course launch from the Lead Magnet and Welcome Series emails to the final Sales Email and Sales Page and everything in between. Still trying to figure out your audience or your first freebie- no worries, it's all inside the course!

Your course launch is 80% copywriting! Writing your launch copy is an entirely different style of writing than what you learned in school or probably use anywhere else in your life. I taught high school English and journalism for over 30 years and can confidently say you didn’t learn how to write copy in school. Many of the things you did learn that work well for academic writing will actually hurt you when it comes to writing copy that sells. Let's save you time and money by learning what actually works!

My 3C Copy Launch System designed specifically for course creators puts the focus on what sells – your audience. You'll learn how to captivate, cultivate, and convert your audience in an authentic way. You'll nail the right audience, the write messaging and the right sequencing for a successful course. While you can find courses for sales pages and courses for emails, this is the only comprehensive copywriting course for course creators I have found that gives you step-by-step instruction and templates for every single piece of copy you need for your full launch– welcome emails, nurture emails, challenge emails, webinar emails, sales emails, abandoned cart emails, downsell emails, upsell emails, landing pages and sales pages.

PLUS, it includes the roadmap for your entire course launch so you'll know each step to take in your launch and when! 

There is no time line attached to this course, but the real question to ask is how much time are you wasting by not doing this course? The reason is, if you're serious about creating and launching a course, you’re going to have to do ALL THE THINGS anyway. Of course, you can eventually figure it out yourself, but that takes lots of time, disappointment, and failed attempts when you could skip that headache and get an easy step-by-step process that will SAVE you time, money and endless frustration! If you stick to the 3C System, you will compete each phase of the launch as you go through the course. No more waiting!

Why, yes you can. In fact, if you’d like to talk to an experienced course copywriter drop me a message at But the truth is most beginning course creators don’t have the spare cash to drop $6,000+ on a copywriter. Plus, I highly recommend that course creators have a good understanding of the copywriting process because it helps you further understand your product and customer as well as ensures you know that the copywriting you decide to hire out is well written.  

It's tempting, right? But, here's the thing, robots can't build connections with your audience the way you can. (PEOPLE WANT CONNECTION) AI can't express your feelings, thoughts, and emotions because AI robots don’t do emotions. (EMOTIONS SELL) The honesty, vulnerability, and integrity that make you uniquely you, can't be replicated by a machine. The stories and connections you make in your emails, landing pages and sales pages are what will make YOU STAND OUT in a crowd of course creators. AI robots cannot replace YOU and you are what your audience is seeking. 

CCCA is for you if you are a course creator who wants to...
✓ increase conversions and make more money  
✓ write your copy with ease and simplicity
✓ have templates and proven processes at your fingertips for each stage of your launch
✓ stop operating on trial and error so you can save time and energy  
✓ save money by writing your copy yourself
✓ have a library of email, landing page and sales page templates on standby 

If you find that Course Creator Copywriting Academy is not providing you value and not making planning or writing your launch simpler, I will give you a full refund if you can show that you've been doing the work and you've attended at least one coaching call for help. All you need to do is email me at and tell me why it’s not working for you and I will issue a full refund.  

In addition to all the templates, swipes, roadmaps, worksheets and tutorials inside the course, you will also get 10 LIVE group coaching calls to get all of your questions answered, get copy feedback and have support each step of the way. You don't have to do this alone!

Here's the BIGGEST question of all...
What happens if you don't enroll in Course Creator Copywriting Academy?

That’s right, nothing changes and you stay in the exact same place you are right now. You stay frustrated and confused because you don’t increase your course sales or you never launch your course. 

You can continue to try to figure it out all by yourself, but time is money. The longer it takes to write your copy and launch, the longer it takes to make money. And that’s if you figure out how to do it correctly.

You could hire a copywriter. Hey! I am one. But here’s the truth, not all copywriters are created equal, and if you don't know what makes good copy, how do you know if you've hired a good one?


00 Days

Here's a reminder of everything inside Course Creators Copywriting Academy...

  • 5 step-by-step video training modules 
  • Checklists, frameworks, swipe files, 70+ email templates 
  • Sales page and landing page templates and examples 
  • Launch roadmap and sequencing schedules 
  • Lifetime program access 
  • 10  live group coaching calls  
  • Nail Your Messaging Workshop 
  • Nail your ICA Mini-Course 
  • Ebook Bundle 

TOTAL Value = $8,914
Your investment ONLY $587

  • CCCA 1-Time Payment

    $587 USD


    Launches That Captivate, Cultivate & Convert

  • CCCA 3 Payment Plan
  • 3 payments of

    $217 USD

    per month

    Launches That Captivate, Cultivate & Convert