Course Creator Academy for Digital Creators, Coaches and Consultants
Turn Your Course into a Sales Powerhouse: Attract and Convert Buyers Now
Captivate your perfect clients, craft compelling messages, and boost course sales using proven strategies that actually work– without second-guessing every marketing move.
You’ve Built Your Course—Now It’s Time to Sell It Like a Pro
You poured your heart into creating your course and you know it's valuable, but you're struggling to sell it.
✅ You post consistently on social media, but all you hear are crickets.
✅ You spend hours creating content, but it doesn't convert.
✅ You tried to grow a list and send out emails –so why aren't people signing up?
Sound Familiar?
For most people, selling their course is an exhausting and time-consuming experience of guessing, trial and error and a whole lot of Googling for answers.
- Find and attract your ideal clients and grow your list with buyers not just followers
- Clearly communicate your course’s value so people understand why they need it and can't wait to get it
- Confidently convert leads into sales without feeling (or sounding) pushy or salesy
Following a proven, step-by-step system provides the confidence and clarity you need to be in control of your launch and make sales.
No one is born knowing how to market a course. It’s just like anything else– we need people to teach us how or we have to learn the slow, painful way.
Too many course creator gurus make it sound like it’s a piece of cake because they’ve done it for so long AND they have a team to help them.
That makes us feel like we’re doing it wrong.
But think about it. When you’re making a cake from scratch you don’t just throw in some sugar, flour, and eggs and hope for the best, right? Of course not– you pull out a recipe you know works, get out the ingredients you need, and then follow the directions to make the cake.
Selling your online course works the same way.
When you have the roadmap with step-by-step directions, it suddenly becomes much easier.
Maybe you've said the exact same things my clients have said...
- "I don't even want to start because I'm worried that I'm doing it wrong and I don't want to waste time doing unnecessary things."
- "I just end up staring at a blank screen or rewriting the same thing over and over because it doesn't sound right."
- "I'm new to marketing so all the unknowns confuse and scare me; I need a roadmap as a starting point."
- "I'm feeling a bit overwhelmed and don't know how to best appeal to my audience to make sales!"
- "I don't have time to figure this out myself; I've been dreaming of this for years but am not making any progress."
As a copywriter and launch strategist I've helped hundreds of coaches and course creators with their launches, and I've heard all that before and more.
Here's the thing– your course needs 3 key ingredients to be a success...
THE RIGHT AUDIENCE
THE RIGHT MESSAGING
THE RIGHT SALES SEQUENCE
If you miss the mark on any of these, you'll never get the results you want.
It's kind of like substituting salt for sugar in your favorite cookie recipe.
And I know you don't want those results.🤢
And here's a little secret most course marketing gurus aren't telling you...
Your launch is 80% copywriting!
So why do so many gurus only teach the marketing side of launching a course and skip over the messaging that does the actual selling?
Most marketers are numbers people, not writers.
And while you must absolutely understand the metrics in a course launch...
if your message stinks, there won't be metrics to measure.
That’s why I’ve made it my laser-focused mission to help coaches and online course creators skyrocket their course conversions with launch copy and strategies that turn cold leads into ready to buy customers without using sleazy sales tactics or bro-marketing.
Let Me Teach You How
Hey there!
I’m Susan Jerrell, a copywriter and launch strategist who has worked with hundreds of online entrepreneurs, from first-time course creators to established industry pros.
No matter their expertise level in launching, the same thing holds true– there’s no magic to launching successfully. It’s just about following a system that works.
And now, you can follow the same framework the experts use.
Introducing...
Course Creator Academy
The Proven System That Eliminates Guesswork and Drives Sales
Get the proven 3C Copy Launch System, step-by-step roadmap, templates, and methods to know exactly what to do at every stage—from attracting the right audience to sending the final sales email– so you can attract your made-for-you audience and make more sales.
You will:
- Adapt a Proven Launch Roadmap– Stress-Free– No more second-guessing! Use ready-made checklists, templates, and sequencing schedules to stay organized and maximize sales from day one.
- Attract Buyers, Not Just Followers – Use targeted strategies to attract high-intent customers already excited about your offer and eager to say yes!
- Turn Cold Leads into Paying Customers – Build trust and connection with your audience before you sell, so when launch day comes, they’re eager to enroll.
- Never Struggle with Writing Again – Skip the blank page syndrome and generic AI copy forever by using customizable templates, frameworks, and real-world examples to write high-converting content in minutes.
- Sell Without Feeling Sleazy – Master ethical persuasion techniques that make your offers irresistible without gimmicks—no bro-marketing or shady sales tactics needed.
- Write Sales Pages and Emails That Convert Like Crazy – Get pro-level sales page and email frameworks to craft messaging that makes your audience ready to buy—without sounding pushy or salesy.
- Save Thousands on Copywriters and Marketing Teams – Use proven templates and AI-powered prompts to create expert, high-converting sales copy—without the hefty price tag.
- Finally Launch with Confidence and Watch Sales Roll in – No more delays, overthinking, or putting off your dream. This system gives you everything you need to get your course out into the word and selling, NOW.
Covers Everything Related to Your Course Launch
"I was struggling to piece together all the information I’d gathered from various corners of the Internet. The material in the course is presented simply, clearly and in Susan’s lovely reassuring way. It’s very comprehensive and covers everything you need related to your course launch.”
-Anna Leggett, Certified Self-Care Coach
Excited to Plan and Launch My Course!!
“This is a really awesome course! I feel more confident in my email sequence. I feel more excited to plan and launch my course. The messaging deep dive was really helpful as well.”
-Amelia Moreno, Soul Alchemy for Spiritual Entrepreneurs
Working With Susan Helped Me Simplify What I'm Doing
"If you’re on the fence I absolutely would recommend course creators academy because it makes sense. It lays it all out in a logical system. It cut through all the noise in my head about what I should do or shouldn’t do, and helped me get something done."
-Rachel Julie Adams, Business Empowerment Coach
My 3C Copy Launch System is the most effective way to skyrocket your course launch conversions.
STEP 1: CAPTIVATE
CAPTIVATE the attention of your ideal, ready-to-buy audience with an irresistible lead magnet to build a list of right-fit clients primed and excited to learn from you.
STEP 2: CULTIVATE
CULTIVATE relationships with your audience to build like, know, and trust, position yourself as the go-to expert, and turn fans into ready-to-buy customers.
STEP 3: CONVERT
CONVERT your audience with clear messaging and on-point copy that will have them pulling out their credit card, saying, "I need this, NOW!"
Here's What You'll Learn...
MODULE 1
How to Sell Without Feeling or Sounding Salesy
💡Change your mindset about selling by learning how to sell using authentic, value-driven sales techniques.
💡Discover the art and science of copywriting and how to ethically use the psychology of persuasion without feeling sleazy.
MODULE 2
Captivate Your Made- For-You Audience
💡Create irresistible lead magnets that captivate the right audience and build a list of ready-to-buy subscribers.
💡Build trust and nurture your new audience with messaging that resonates deeply and positions your course a must-have.
MODULE 3
Cultivate Audience Relationships and Get Them Wanting More
💡Leverage challenges and live events to establish you as the go-to expert, build rapport, and turn fans into eager-to-purchase customers.
💡Turn low-ticket offers into an effortless bridge to your premium course.
MODULE 4
Convert with Pro-Level Sales Pages
💡Discover the 16 essential high-converting elements top experts use to build a 24/7 sales machine—quickly and effortlessly.
💡This module is so good, I sell it as a stand-alone course, but it's your inside Course Creator Academy.
MODULE 5
Sales Emails That Convert
💡Learn the 3C Method to craft sales emails that align with your core values, serve your audience with integrity, and boost course sales.
💡Discover the exact words that drive people to buy now and get proven frameworks, swipes, and schedules for stress-free writing.
Everything you need to confidently market and sell your course, including templates, checklists, step-by-step roadmaps, and real-world examples to make implementation easy and fast!
Ever Bought a Course and Let It Collect Dust? Not This Time!
Inside Course Creator Academy, I’ve built in the support you need to stay motivated, on track, and crushing your launch goals every step of the way. No more overwhelm or procrastination—just the guidance and accountability you need to make your course a reality.
“What I love about Susan’s coaching is that there’s no judgment. In just a really short time, she brings me into focus on what works for me and how to get it done. That’s magic.”
~Rachel Julie Adams, Business Empowerment Coach
Get These Exclusive Bonuses:
BONUS 1:
Three 1:1 Coaching Calls
Get personalized support each phase of your launch to stay on track, refine your messaging, and get all your questions answered so you can maximize the effectiveness of your launch.
$600 Value
BONUS 2:
6 Group Coaching Calls
Join twice-monthly coaching calls for 3 months to get live, ongoing support, troubleshooting, and personalized feedback that keeps you motivated and making real progress.
$1,000 Value
BONUS 3:
Customizable Templates
Over 70 templates (emails, landing pages, sales pages, and more) to create high-converting marketing assets with ease.
$1,500 Value
BONUS 4:
AI Prompts
Learn the secret prompts to fast-track your planning and simplify the process while still sounding like you!
$230 Value
BONUS 5:
NAIL YOUR ICA Mini-Course
Nail Your ICA to clarify your offer, differentiate yourself from the crowd, and create the course your audience needs.
$167 Value
BONUS 6:
Nail Your Messaging Workshop
Perfecting your messaging is one of the essential ingredients of successfully launching your course. Nail your messaging with this short workshop.
$247 Value
Here's Everything You'll Get Inside of Course Creator Academy...
- 5 step-by-step training modules
- Launch roadmap and sequencing schedules
- Checklists, frameworks, swipe files
- Sales page Time Saver, Template, and Workbook
- Email templates
- Landing page templates and examples
- Lifetime program access
- Three 1:1 Coaching Call (to be used in 6 months)
- 6 group coaching calls
- AI Prompts
- Nail Your Messaging Workshop
- Nail Your ICA Mini-Course
So What's All That Worth?
TOTAL Value = $9,377
Your investment ONLY $997
Here's Why You'll Love It
Simplicity
Follow a proven framework—no guesswork— and no need to be a marketing expert or a professional copywriter to create a launch that converts.
Flexibility
Use what you need, when you need it— each module is designed independently for wherever you are in your launch.
Adaptability
Do it your way— customize the templates to fit your course and audience and adapt the framework to suit your needs so your launch is aligned with YOU.
Convenience
Course Creator Academy is jam-packed with everything you need so you can work on your launch— any time, anywhere, on your schedule.
Is the Course Creator Academy Right for You?
This program is PERFECT for you if:
✓ You're tired of operating on trial-and-error and are ready to take action with a proven system to attract ideal clients and make sales
✓ You're frustrated with ineffective marketing and want a launch roadmap and ready-to-use templates attract, nurture, and convert your ideal clients
✓ You're ready to increase conversions, make more money NOW and stop saying "some day..."
This is NOT for you if:
⌧ Already know how to launch successfully
⌧ You would prefer to hire someone else to do it for you (let's talk!)
⌧ You already consider yourself a course creator ninja
⌧ You're not interested in attracting your ideal audience or increasing sales
What Clients Say:
“Video modules were just the right length. I usually get stuck staring at a blank screen in my CRM. The templates allowed me to get started and then my own ideas flowed.”
“It has been such a great pleasure to work with Susan, and I couldn’t have done this without her help. Professional to the fingertips. All the copies have been taken to a whole new level! Thank you” 🙂
“What sets Susan apart isn’t just her amazing writing skills, but how well she gets her client’s voice and needs. She’s super organized and makes the whole launch process seem straight forward.”
Imagine Having...
More Freedom and Flexibility
Waking up each day knowing you have complete control over your schedule, with an online course that works for you—even while you sleep—giving you the freedom to spend more time with loved ones, pursue your passions, or travel the world.
More Clarity and Confidence
Finally letting go of the overwhelm and self-doubt, following a proven step-by-step plan that takes the guesswork out of launching, so you feel confident every step of the way—knowing your course is designed to succeed.
More Lives Impacted
Seeing your course transform lives, receiving heartfelt messages from students who are achieving their goals because of your expertise—knowing your work is making a real difference while building a thriving, purpose-driven business.
Why Course Creator Academy Works (when everything else hasn't)
Most course creators waste time on marketing strategies that don't actually move the needle, so they stay stuck.
❌ Posting daily on social media but struggling to get real engagement or sales.
❌ Burning money on ads without a clear foundation, hoping for leads that never convert
❌ Guessing at what to say in emails, sales pages, and promotions—only to hear crickets
Most marketing advice is generic.
But Course Creator Academy is different.
Our clear, actionable strategies, plug-n-play frameworks, templates, and formulas bring in the right audience and turn them into paying customers, so you can stop spinning your wheels and start seeing results.
Here's the BIGGEST Question of All...
What happens if you don't enroll in Course Creator Academy?
NOTHING!
That’s right, nothing changes and you stay in the exact same place you are right now. You stay frustrated and confused because you don’t increase your course sales or you never launch your course.
WASTED TIME AND MONEY!
You can continue to try to figure it out all by yourself, but time is money. The longer it takes figure out how to market your course, the longer it takes to make money. And that’s if you figure out how to do it correctly.
ADDED EXPENSE
You could hire a copywriter. Hey! I am one. But here’s the truth, not all copywriters are created equal, and if you don't know what makes good copy, how do you know if you've hired a good one?
Risk-Free Money-Back Guarantee
Quite simply, Course Creators Academy works when you do the work. You're trusting me when I say that and don't take that lightly. I'm also trusting that you are an honest person whose goal is to get your course launched and you’re ready to put in the work to make that happen!
Here’s how the guarantee works: I'm confident that Course Creator Academy will make planning your launch and writing your copy simpler. If you’re doing the work, attending the coaching sessions and still find that it is not providing you value, I will refund your money for the full price of the course.
All you need to do is email me at support@mycopypro.com, show me your work and tell me why it's not working for you and you’ll be issued a full refund within the first 30 days.
Meet Your Marketing and Copywriting Mentor:
I’m Susan, the founder of My Copy Pro, LLC, and your guide to successful course launches.
With years of experience helping course creators attract and convert their perfect clients, I know what it takes to craft messages that sell. I’ve helped countless entrepreneurs move from frustration to consistent course sales, and I can’t wait to help you do the same!
Between my experience working with marketing coaches, writing launch copy, and serving as a copywriting coach and launch strategist, I bring a unique, well-rounded perspective on what works for creating a message that converts to sales.
I packaged my knowledge and skills into Course Creator Academy to give you everything you need to create a successful launch. And it's the same system I've used to help hundreds of clients attract their ideal clients and sell their courses.
You'll know EXACTLY what you need to do, when to do it, and how!
"Thank you for your patience, kind supportive feedback, Susan. It has been so valuable to my solopreneur journey."
"Thank you so much for the quick turn around and very thorough feedback. I don't know what I would do without you!"
"Thank you so much for the quality detailed feedback on my last email copy. I felt as if you pinpointed my blocks right away."
"Wow - I started tearing up reading through all this - so I guess that means I love it! Thank you so much for your help!"
Answers to Questions You Might Have:
What if I don't have my course created yet?
No problem, this course will walk you through each launch phase (ALL 3 essential ingredients) and teach you what to do for EVERY stage of your course launch from the Lead Magnet and Welcome Series emails to the final Sales Email and Sales Page and everything in between. The first phase can be completed without having a completed course. Still trying to figure out your audience or your first freebie- no worries, it's all inside the course!
What if I already have a course completed?
This course is designed to meet you exactly where you are. Each module stands alone so you can pick and choose which one you need when you need it. Ready to write a sales page? Go to the sales page module. Want to create a webinar or challenge? Simple go to the module and follow the steps. Have you launched a course before but know you missed out on sales because you were winging your sales emails? Follow the proven templates in the sales email module and fix those issues.
What makes Course Creator Academy different from other courses?
My 3C Copy Launch System designed specifically for launches puts the focus on what sells – your audience. You'll learn how to captivate, cultivate, and convert your audience in an authentic way. You'll nail the right audience, the write messaging and the right sequencing for a successful course. While you can find courses for sales pages and courses for emails, this is the only comprehensive copywriting course for course creators I have found that gives you step-by-step instruction and templates for every single piece of copy you need for your full launch– welcome emails, nurture emails, challenge emails, webinar emails, sales emails, landing pages and sales pages.
PLUS, it includes the Ultimate Course Creation Playbook and the full launch roadmap so you'll know each step to take in your launch and when!
And you'll get the support you need to maintain momentum with the group coaching calls and 3 1:1 sessions with me.
How important is the copy for my course?
Courses don't sell themselves but dialed in messaging and clear copy will. The fact is the best course in the world won't sell without good copy. And it takes more than just any old words. It takes the right words in the right places to the right audience to create sales. You'll learn all of that inside CCA.
Can't I just use Chat GPT?
AI is a a great tool and I've built in prompts where it can be most helpful right inside the Course Creator Academy. But, here's the thing, robots can't build connections with your audience the way you can. (PEOPLE WANT CONNECTION) AI can't express your feelings, thoughts, and emotions because AI robots don’t do emotions. (EMOTIONS SELL) The honesty, vulnerability, and integrity that make you uniquely you, can't be replicated by a machine. The stories and connections you make in your emails, landing pages and sales pages are what will make YOU STAND OUT in a crowd of course creators. AI robots cannot replace YOU and you are what your audience is seeking. I'll show you how to use it as a tool, but it can never replace you!
How much time will this take?
There is no time line attached to this course. Each module can be completed when you need it. Lessons are short and built for action so you can create each piece of your launch as you need it. The real question to ask is how much time are you wasting by not doing this course? The reason is, if you're serious about launching a course, you’re going to have to do ALL THE THINGS anyway. Of course, you can eventually figure it out yourself, but that takes lots of time, disappointment, and failed attempts when you could skip that headache and get an easy step-by-step process that will SAVE you time, money and endless frustration! If you stick to the 3C Copy Launch System, you will complete each phase of the launch as you go through the course.
How do I know if Course Creator Academy is right for me?
CCA is for you if you are a course creator who wants to...
✓ increase conversions and make more money
✓ launch with ease and simplicity
✓ have templates and proven processes at your fingertips for each stage of your launch
✓ stop operating on trial and error so you can save time and energy
✓ save money by writing your copy yourself
✓ have a library of email, landing page and sales page templates on standby
What if I get started and decide CCA isn’t for me?
If you have attended coaching calls and do the work and you find that Course Creator Academy is not providing you value and not making planning or writing your launch simpler, I will give you a full refund. All you need to do is email me at support@mycopypro.com and tell me why it’s not working for you and I will issue a full refund within the first 30 days.
Here's a Reminder of Everything Inside Course Creator Copywriting Academy...
- 5 step-by-step training modules
- Launch roadmap and sequencing schedules
- Checklists, frameworks, swipe files
- Email templates
- Sales page Time Saver, Template, and Workbook
- Landing page templates and examples
- Lifetime program access
- 1:1 Coaching Call (to be used in 6 months)
- 6 Group Coaching Calls
- AI Prompts
- Nail Your Messaging Workshop
- Nail Your ICA Mini-Course
TOTAL Value = $9,377
Your investment now ONLY $997
Hey there, course creator!
I see you still lurking at the bottom of this sales page. If you've stuck around this long, I'm pretty sure it's because you know that having a proven launch system is essential for your business.
You've probably tried the DIY route:
👉 Googled until your thumbs got calluses
👉 Binged watch YouTube videos through blurry eyes
👉 Tried to write your copy with AI, but it came back all "supercharged, leveled up, unlocked, and unleashed..." (IYKYK, right?)
You've been stuck tryuing to sell your course, but you know your course is valuable and makes a huge impact on your audience.
I get it because I work with coaches and course creators every single day with the same struggles. They want to attract the right audience and sell more offers with integrity and ease, and all they need is a little help.
The thing is it's 100 percent possible to launch a course without stress, confusion, or doubt. You can follow a proven system. You can learn how to plan a launch to excite your customers and write highly effective copy that will captivate your audience, cultivate real relationships, and convert that audience into paying customers.
I'm not going to try to talk you into buying my course because it's up to you whether you want to sell the course you believe in and start helping the people you feel called to help or if you are fine staying right where you are.
The choice is yours.
If your time is now, I'm here to help.
