Calling all course creators and coaches ready to make more sales...

Create An Irresistible Sales Page  That Actually Converts (in a day or less) 

Writing sales pages can be intimidating (and ultra time consuming), especially if you’re starting from scratch. Skip the writer’s block and find out the copywriter’s secrets to turn ordinary words into a 24/7 sales machine that gets readers to stop the scroll and hand over their credit cards, ASAP!

If you’re like many course creators and coaches, you’ve probably stared at a blank screen asking yourself these questions (or screamed them to the copywriting gods!)...

  • What in the heck am I supposed to put on this page? 
  • How do I stay authentic and sound like myself? 
  • How do I sell without sounding sales-y or desperate? 
  • I’m not a writer, so how can I ever make this sound good? 
  • How in the world am I ever going to write that much and know what to say? 

Or maybe you’ve been too afraid to sit at your computer because you didn’t even know where to start.

I’m Susan and as a copywriter, I can reassure you that you aren't alone. I’ve heard all of this before from many of the 200 plus course creators I’ve worked with.

I’ve known course creators postpone a course launch for months and even years because they were too intimidated to write their sales page.

But, here’s the thing...

...even with the most stellar pre-launch activities, the final purchase decision comes down to a well written sales page.

The reality is your sales page is  your 24/7 sales machine. 

WHEW!  That’s a lot of pressure, I know, but what if you could…

  • Follow a step-by-step system that streamlines and simplifies the writing process so you can quit leaving money on the table because of mistakes you don't even know you're making
  • Know exactly what to include on your sales page and what order works best instead of crossing your fingers and hoping it works 
  • Get a proven system that takes away the frustration, indecisiveness, and intimidation and replaces it with ease,  confidence, AND MORE SALES
  • Write your sales page in a way that feels good to you while ethically and authentically pulling in the ideal clients you most want to work with
  • Get off the procrastination cycle, finally get your course launched, and start selling your course now instead of some day

Building a sales page is a lot like baking a cake.

Once you have the all right ingredients and know the right order, writing your sales page is as simple as following a recipe.

That’s why I’ve taken the best practices, refined them into a STEP-BY-STEP SYSTEM to help you streamline a complicated process so you can quickly write your sales page with more confidence and ease and without feeling sleazy or sounding salesy!


Irresistible Sales Pages That Convert

This self-paced online training, modeled on my proprietary 3C Copy Launch System, walks you through how to write irresistible sales pages quickly so you can increase conversions without hiring a copywriter and without the stress and confusion so many course creators and coaches experience when tackling the sales page beast.

By the end of this course you will:

  •  Know EXACTLY what to include in all 16 sections and how to write it (if you can follow a recipe, you can do this!) so you can start making more sales
  • Discover how to grab your reader’s attention with a headline that makes them want to read more 
  • Attract the right-fit customer and overcome objections so you can increase conversions
  • Avoid the mistakes that cause readers to exit your sales page without making a purchase 
  • Feel good about what you're writing because it's written with integrity and speaks directly to your ideal client   
  • Find out how to put the 3C Copy Launch System to work for you so you can structure your sales page for ultimate results 
  • Understand your reader so well you have them saying, “They get me! This is just what I need!” as they fast-scroll to your sign up box
  • Say goodbye to overwhelm and procrastination because you’ll have the templates and step-by-step system to quickly complete your sales page (in less than 24 hours!) 
  • Discover how to deliver exactly what your reader needs and wants in a way that seamlessly takes them down your page and clicking on the Enroll Now button

"This is so good, I want to take my own Course!"

- Helen E., Ayruveda Teacher and Course Creator

If you're thinking…
“No one reads a long sales page anyway!”   

You’re partly right. People don’t generally read an entire sales page.  They read the parts that are important to them and skim the rest.  

So here’s the reality...

... you must include EVERYTHING your reader MIGHT need to know on a sales page so it’s relevant to ALL of your readers.  

That’s why you have to know everything to include on your sales page and how to organize it so they get the important parts during a scroll.  

It’s how you reach more readers and increase your bottom line.

Leave out the part most important to your reader and they hit the exit instead of the sign up box! 

If you’re like many of my clients, you may be saying, “Can’t I just hire a copywriter?”

 The short answer is Yes! In fact, I am one! 😁  

But the fact is that ALL business owners need to know the ins and outs of how to write effective sales pages BEFORE they turn it over to someone else.  

How else are you going to know if what you’re paying for is any good?  

So even if you never wanted to be a copywriter, your bottom line comes down to a high-converting sales page, and if you don’t know better, you might pay a lot of money for a sales page that simply doesn’t work. 

You owe it to yourself to KNOW better, and when you know better you DO better!

Here's why YOU will know better, so YOU CAN do better...

The Sales Page Workbook

The plug-and-play sales page workbook makes writing your sales page a breeze. Each editable Google Doc section corresponds with your tutorials so you can write as you learn and complete your sales page as you go!

Step-by-Step Tutorials

We’ll break down all 16 sections of writing a high-converting sales page FAST into simple-to-follow and easy-to-execute steps. Hey, I realize I’m the copywriter, and you just want to sell your course as simply and effectively as possible. (I’ve got you covered so you don’t have to hire a copywriter or get bogged down in a lengthy copywriting course!)

Swipes and Examples

 Plus the swipes, examples, and snapshots give you ideas galore to create your own sales page masterpiece that aligns perfectly with you. Plus you'll get full sales page examples with identifiers for each section you'll learn about to see it in action!

Plus, you'll get these bonuses...

BONUS 1: Sales Page Time Saver

Streamline the writing process and go through your sales page template at record speed using the Sales Page Time Saver!
($97 Value)

BONUS 2: Sales Page Headline Formulas

Master high-converting headline formulas with these audience captivating, plug and play templates.
($77 Value)

BONUS 2: Sales Email Swipes

Steal all 8 open cart sales email swipes from a spring 2022 beta launch to model your own emails after.
($67 Value)

BONUS 3: Course Launch Toolkit

20 FREE Copywriting and Productivity Tools to make your course launch simpler.
($27 Value)

Here's everything that will simplify your sales page copy...

  • 16 Short Video Lessons so you can write each section of your sales page like a pro
  • Irresistible Sales Page Workbook
  • Templates, Swipes, and Examples to bring ease and confidence to each sales page section
  • Sales Page Checklist
  • Convert Roadmap
  • PLUS
  • Sales Page Time Saver Workbook to shave hours off of writing your sales page
  • 10 Sales Page Headline Formulas to captivate your audience and increase your ROI
  • 8 Open Cart Sales Email Swipes
  • Course Launch Toolkit


Yours Today for Only $137.00
(with the payment plan)

  • Irresistible Sales Pages That Convert Pay in Full

    $249 USD


    1 Time Payment

    Join Now
  • Irresistible Sales Pages That Convert Payments
  • 2 payments of

    $137 USD

    per month

    2 Monthly Payments

    Join Now

Risk-Free Money-Back Guarantee

My money back guarantee means you can enroll today RISK-FREE.

I believe in this program so much that if you try it for 14 days and are not satisfied with the course, you can contact me at for a full refund. All I ask is that you complete the first module and show that you did the work.

Here's what people are saying:

“Susan has been the peanut butter to my jelly! She just gets it! I needed an amazing copywriter, and Susan is it!

She has been the best addition to my online business. 100% recommend!”

Dori Schmidt

Owner, Beauty Boss Templates

“Susan’s journalism background and expertise sets her apart from others – she’s super detailed and brings together her skills of writing, editing and teaching into powerful marketing copy. You’ll be happy you made the choice to work with her.

Destinee Berman

Founder and CEO, Destinee Berman, LLC

“It has been such a great pleasure to work with Susan, and I couldn’t have done this without her help. Professional to the fingertips.
All the copies have been taken to a whole new level! Thank you” 🙂

Katrine Berge

CEO, Deva Yoga

Is Irresistible Sales Pages That Convert training right for you?

It's perfect for course creators who want to...

✅ Stop operating on trial and error so you can end frustration, finally launch and make more sales
✅ Write your sales page copy with confidence and ease, even if you've never written copy before
✅ Have a step-by-step roadmap for each section of your sales page so you save time and never have to wonder if you're doing it right
✅ Save money on copywriters and guarantee the copy is in integrity to you 

This is NOT for you if you…

Already know how to successfully write your copy and you're already making all the sales you want 
⌧ Aren't selling a 1:1 service, course, group program or membership
Don't know what you're selling yet (this course is to help you write your sales page, not determine the offer you want to sell)
Want to hire someone else to write your copy for you (let's talk and we can make it happen!)

Meet your guide to Irresistible Sales Pages That Convert:

I’m Susan, the founder of My Copy Pro, LLC, creator of the Course Creators Copywriting Academy, and your guide to writing launch copy that converts. I have helped over 200 course creators and coaches write copy for their courses from welcome emails to sales pages and everything in between.

Between my experience working with marketing coaches, writing launch copy, and serving as a copywriting coach, I bring a unique, well-rounded perspective on what works for creating a message that converts to sales.  

I created Irresistible Sales Pages That Convert so you could quickly write sales pages  with ease and confidence, knowing you've done it right so you can make sales more effortlessly and put more time back into your life.

Frequently Asked Questions

No problem. You don't need to have your course created yet, but you will need to know what your course is about. This training will help you with your messaging and how to talk to your audience with a sales page that converts, but it will not help you determine the offer you want to sell. 

Writing sales page copy is an entirely different style of writing than what you learned in school or probably use anywhere else in your life. I taught high school English and journalism for over 30 years and can confidently say you didn’t learn how to write copy in school and that many of the things you did learn that work well for academic writing will actually hurt you when it comes to writing copy that sells.

This self-paced course allows you to write your sales page when it works best for you. How do you eat an elephant? One bite at a time. That's why I created short videos to cover one section of your sales page at a time and corresponded your sales page template with each video so you can write as you learn. You know you need a sales page, so why not do it a quick and easy way that will SAVE YOU TIME? 

Yes you can. In fact, if you’d like to talk to an experienced course copywriter email me at But the truth is most beginning copywriters don’t have the spare cash to drop $1,800-$5,0000 on a sales page. It’s also a good idea to have an understanding of the copywriting process because it helps you further understand your product and customer as well as ensures you know that the copywriter you hire is doing a good job.  

It's tempting, right? Here's the thing, robots cannot build connections with your audience the way you can. (PEOPLE WANT CONNECTION) AI can't express your feelings, thoughts, and emotions because AI robots don’t do emotions. (EMOTIONS SELL) The honesty, vulnerability, and authenticity that make you uniquely you, cannot be replicated by a machine. The stories and connections you make in your emails, landing pages and sales pages are what will make YOU stand out in a crowd of course creators. AI robots cannot replace YOU and you are what your audience is seeking.

Irresistible Sales Pages That Convert training is for you if you are a course creator or coach who wants to...
✓Stop operating on trial and error so you can end frustration and uncertainty, finally launch and make more money
✓Quickly write your sales page copy with confidence and ease, even if you've never written copy before
✓Have templates at your fingertips and a step-by-step roadmap for each section of your sales page so you never have to wonder if you're doing it right
✓Save money on copywriters and guarantee the copy is in integrity to you *goodbye sleazy marketing tactics and feeling salesy* 

My money back guarantee means you can enroll today RISK-FREE. I believe in this program so much that if you try it for 14 days and are not satisfied with the course, you can contact me at for a full refund. All I ask is that you complete the first module and show that you did the work.

Get started on your Irresistible Sales Page today for JUST $137 with 2 easy payments...

  • Irresistible Sales Pages That Convert Pay in Full

    $249 USD


    1 Time Payment

    Join Now
  • Irresistible Sales Pages That Convert Payments
  • 2 payments of

    $137 USD

    per month

    2 Monthly Payments

    Join Now